10 Key Trends in Food, Nutrition and Health 2010

Our annual forecast of the most important current and future trends gives unrivalled practical insights to help you better shape the future of your business. Delivered to you in pdf or as a powerpoint that you can incorporate into your own presentations, our trends report provides you with broad and deep insights all backed with supermarket sales data and our trademark to-the-point opinions as well as a concise bullet-point summary of each trend and the key success factors.

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PDF – 98 pages, over 90 illustrations and charts, supported with brand sales data

PPT – 309 slides, product illustrations, charts and tables of data

December 2009

Buy both the PPT and the PDF together to qualify for a 20% discount
PDF and Powerpoint each priced at:
US$295.00, £190.00, €200.00, NZ$395.00, A$345.00, CAD$295.00, JPY23,000.00

10 Key Trends in Food, Nutrition & Health 2010

About this report

Whether you are in ingredient supply or consumer foods and beverages, our annual forecast Ten Key Trends provides unrivalled practical insights to help you develop your plans for the year ahead. This year, as he has done since 1995, industry expert Julian Mellentin has analysed trends in food, nutrition and health and picked out the most important ones for anyone trying to shape a better future for their business.

Our research is fantastic value because, unlike other researchers, we’re the only dedicated experts in the business of food, nutrition and health.

Delivered to you in pdf format or as a powerpoint that you can incorporate into your own presentations, Ten Key Trends provides you with broad and deep insights – all backed with supermarket sales data and our trademark to-the-point opinions.

Each trend analysis in this report gives you the benefit of a concise bullet-point summary of the trend and of the key factors we believe can contribute to enduring success.

Mellentin’s 10 Key Trends for 2010 are:

Digestive health – a mega-trend moves beyond the tipping point
An intrinsic health benefit that’s also convenient
Feel the benefit – the most powerful marketing message
Energy – a world of untapped opportunities
Fruit and superfruit – the future of food and health
Antioxidants – big in America, dead in Europe?
Weight management
Healthy snacking
Packaging and premiumisation
Bones and movement

This year the report also includes 7 Micro-Trends. These are:

Protein power
Kids’ nutrition
New life for heart-health and cholesterol-lowering?
Probiotics’ new prospects
Immunity – a great claim that’s hard to use
Fresh start for omega-3?
Beauty an ultra-niche opportunity

In addition, this year we address regulatory issues in Europe and what they mean for which trends are likely to succeed – and which ones might disappear – in the European market.

10 reasons to buy:

Each trend summarized in bullet-points in a Summary box (so you don’t have to read all the words) as well as a bullet-point summary of the Success Factors for products following each trend.
We show how brands around the world are already profiting from the trends
Independent and opinionated
We focus on long-term trends, not fads
Based on 350-plus interviews with industry executives
Supported by supermarket sales data
Illustrated with a wealth of colour product images and data charts
20 years of experience to guide you through the years ahead
A very affordable price which is why hundreds of companies large and small, in over 40 countries, buy 10 Key Trends every year
Sent to you in PDF or Powerpoint, or both if you want