Each year since 1995, industry expert Julian Mellentin has forecast and analysed the key trends in the business of food, nutrition and health. Independent and opinionated, each of his ten trends includes a short bullet-point summary of the trend and a summary of the key factors that contribute to enduring success. The trends, based on 350-plus interviews with industry executives and illustrated with supermarket sales data, show how brands around the world are already profiting from them ...more

In the market for kids’ foods and drinks, it’s in beverages that you will find the most examples of success – and some of the smartest innovations ...more

The functional foods market is a complex one. Success with a new product or ingredient is rare. This unique 98-page report examines failures by functional brands and ingredients. It sets out the lessons that can be applied by anyone trying to develop an effective strategy for a brand or trying to commercialise nutrition science and offers concise strategies for reducing the risk of failure!..more

Wennström’s Four Factors of Success is a unique check-list for new product development and brand analysis that takes the guesswork out of food and health marketing. Developed by brand consultant Peter Wennström, and first used in practice in 1997, this is the first time that this practical, concise and easy-to-follow step-by-step guide has been made available in print...more