New Nutrition Business“A tipping point for health and a turning point for functional foods: Ten Key Trends for 2005” NEWS & REVIEWS February 2005 |
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This new study examines the growing impact of health issues on the mainstream food industry. The first trend, “Health is the future of food”, sets out the general context of nutrition concerns among consumers. This is reflected in product sales: in the US, per capita consumption of carbonated sodas declined for the fifth consecutive year in 2003. As a result, major manufacturers have sought to adapt their standard products: examples include Kellog’s and General Mills, which have brought out reduced-sugar versions of their breakfast cereals. Such initiatives illustrate another trend in the report, that health has moved from being focused on food supplements to food in general. The authors argue in particular that success in “wellness” products will depend on innovation in packaging, since consumers are looking for clear information and convenient sizes. To order this report, click on the link. |