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Julian Mellentin is happy to provide expert commentary on the global food and beverage industry. He has experience with all types of media including television. Contact him at julian.mellentin@new-nutrition.com.

Apps and social media for the food and drink industry

They’re the fastest-moving, biggest bandwagon in global marketing and branding – but are social media more than just the “shiny new object in the room”, as a senior executive put it?

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2011 “year of energy shots”

This year will see energy shots continuing their seemingly inexorable rise as companies exploit as yet untapped opportunities, according to a new report on the market for functional and healthy food and beverage products, ‘‘10 Key Trends in Food, Nutrition & Health 2011’

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Regulator’s green light underscores fiber’s promise for digestive health

“This week’s decision by European health claims regulator EFSA to permit digestive health claims for fiber underscores the huge untapped opportunities that lie in products with fiber for digestive health,” says Julian Mellentin, author of a new report, Fiber for Digestive Health, published by New Nutrition Business this week to coincide with the EU’s ruling.

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