Consultancy and strategic advice

"Data is everywhere, explanation is rare. We focus on the explanation."

Our exclusive focus on the business of food, beverages, nutrition and health gives us an unrivalled knowledge of our sector globally. Our customers appreciate our ability to explain what is happening and what it means to them. This is why we are uniquely positioned to deliver significant value through a range of services.

For more information about any of our services email enquiries@new-nutrition.com.

Health & Nutrition Trends Analysis

What we do better than anyone else. All year round we monitor consumer research, supermarket sales data and interview 400 industry executives to give our customers clear, actionable insights. Then we tailor these to individual companies' specific areas of interest. From Australia to America to Europe, businesses use our unrivalled health trend analysis to inform their strategy and guide the direction of product development. We individually tailor a package for each company. Our content is convenient and accessible, using web delivery tools, webinars, audio files and in-house presentations.

Health & Nutrition success factors

Our expert focus means that we are able to identify and constantly refine and evolve - in response to the evolution of markets and regulations - the “Golden Rules” for success for products with health benefits. Tailored to your category and market, our Success Factors guides are widely used by many companies.

Market overviews and research

Enabling companies to identify and validate opportunities.

Case studies

Analyses of particular brands and what key lessons can be applied in your business.

Business models

Since 1995 we have identified models which are now widely used to help businesses think clearly about how to get the best results, whether for commercializing science, new ingredients or food and beverage brands.

Annual forecast

For a taste of our trends analysis, take a look at our annual Ten Key Trends report. Julian Mellentin’s in-person presentations of the Key Trends are popular with companies around the world.

Strategy consulting

Strategic guidance and strategy reviews that allow you to define and analyse your strategic choices.

Workshops and presentations

Insight into how to create specific advantages for your business, explanations of successes and failures across many categories and markets, and much, much more. Julian Mellentin delivers these in person or long-distance via webinars. Find out more about Julian as a presenter by listening to one of our current free podcasts.

Brand development and positioning

Market and strategic analyses to ensure your brand propositions make sense.

In-depth analysis of trends and excellent insights. The case studies provide solid market data and I refer to them often and in particular when starting new initiatives. Mary Parsons VP Global Platform Development, The Hershey Company