Some videos and TV ads that we like

Foods for digestive health are the second-biggest part of the global food and health market. It's a market that could be even bigger were it not for the fact that people expect high-fibre products to taste bad. And who can blame them. "cardboard" is the flavour people think of when they think of fibre.

Marketing a brand called Fiber One was always going to be a challenge, but Fiber One addressed the bad-taste perception head-on, making its good taste - and the fact that people would find it hard to believe that a high fibre product doesn't contain "sticks" - the main selling point. Fiber One is today the world's most-successful high-fibre product:

The most compelling promise any brand can make - particularly at a time when people are watching their spending carefully - is to tell people that they can have their money back if they're not satisfied with your product. It's a promise that projects confidence in your brand and its health benefit. Here's how Danone, the worlds health marketers par excellence, do it:

Products that offer a energy boost are an even bigger market than products for digestive health. Everyone has heard of Red Bull, but not so many people know about 5-Hour Energy, a convenient little shot of stimulation that rocketed from zero to over $700 million in sales in five years. Launched by entrepreneurs, it shows that start-ups can be smarter than big corporates:

Liquid breakfast? Who needs that? Well, 18 year-old boys think they do. Australia's biggest breakfast cereal company, Sanitarium, wised up to the need for convenient options for younger consumers almost 20 years ago. The result was Up&Go, a "breakfast on the go" that is today the second best-selling product in the cereal aisle in Australia. To give you an idea just how successful it is, if it was in America it would be a billion dollar brand. Here's the latest ad:

"Little Tony" is the Cliff Richard (or Perry Como if you prefer) of Italy. He is the ambassador for Danone's Danacol cholesterol-lowering drink. It's a massive success in Italy, despite being one of the most expensive dairy products in the supermarket. Note how, even at the age of 70, Little Tony sports a thick hard of dark hair. Is it the Danacol that does it?