New Nutrition Business

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EULAFF INTERNATIONAL WORKSHOP

Opportunities for new functional food, healthcare and wellness products from Latin American Biodiversity

December 8-9 2008

Het Pand, Gent, Belgium

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Healthy snacks and beverages for kids

Available in PDF format

PDF – 58 pages, over 35 illustrations and charts, supported with brand sales data

Price: €200/$295/£160/C$295/A$345/NZ$395/¥33000

click to download your order form

The report begins with a concise 23 page summary of:

• The key drivers in kids snacking

• The rules of successful marketing communications

• The role of packaging innovation

• The key areas of opportunity

• The summary ends with a practical check-list for new product development.

The report then sets out ten detailed case studies of success and failure, based on interviews with the companies concerned and supported with supermarket sales data. The case studies cover bars, baked snacks of several kinds and fruit drinks, and include a range of companies large and small, from Unilever’s kids’ “Brain Food” range to Healtheries rice snacks.

For any company, large or small, looking to create a successful health proposition in kids snacks and snack beverages, this report sets out practical steps that any company can easily take to create new products or revive old ones – and for reducing risks – that are second-to-none.

CONTENTS

Part

1. Introduction

2. The future of snacking
2.1 Niche opportunities
2.2 Reinventing snacks to be healthier
2.3 The importance of innovation

3. Natural and “free-from”

4. Packaging innovation – a critical success factor

5. Marketing communications
5.1 Sampling
5.2 Market the health benefit to the mothers
5.3 Taste test
5.4 The role of character merchandising

6. Successful brands are expert brands

7. The scope for added ingredients: calcium, probiotics, omega 3

8. A checklist for success

Part II: Case Studies

1. Healtheries KidsCare
2. Unilever’s Amaze Brainfood
3. Clif Kid
4. Innocent Kid’s Smoothie
5. First Juice
6. Britvic Fruit Shoots
7. Ella’s Kitchen
8. Sunsweet Ones
9. Ocean Spray Craisins
10. Supajus Omega-3 Juice Drink

ORDERING INFORMATION

Available in PDF €200//$295/£160/C$295/A$345/NZ$395/¥33000

click to download your order form (PDF format)
Please complete the form, and either fax it, or mail it to the address shown. Once your order is received you will be sent a link to download a pdf.
(If you do not have Adobe Acrobat Reader, you can download this for free from http://www.adobe.com/products/acrobat/readstep2.html)
Or alternatively email miranda.mills@new-nutrition.com to order
If you have any difficulties with these procedures, please email: miranda.mills@new-nutrition.com

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To see our complete list of Reports & Case Studies

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